Wooqer Visual Merchandising Survey
Survey: Visual Merchandising
for
December 10, 2025
This should take just 5 minutes or lesser
1.1)
Which VERTICAL does your company fall under?
Lifestyle Retail (Apparel, Footwear, Accessories)
Departmental store
Grocery retail
Jewelry retail
Other
Remove
Other
Marked as not applicable
1.2)
How many YEARS has the company being in existence?
< 1
1 - 3
4 - 10
> 10
Remove
Marked as not applicable
1.3)
What is your PRIMARY sales channel?
Company owned stores
Franchisee run stores
Distribution
Shop in Shops
E-commerce
Remove
Marked as not applicable
1.4)
How many STORES do you have?
<50
50 - 199
200 - 499
500 - 1000
>1000
Remove
Marked as not applicable
1.5)
What is your Store DISTRIBUTION?
<10 cities
10 - 49 cities
50 - 100 cities
>100 cities
Remove
Marked as not applicable
1.6)
What is your Visual Merchandising TEAM SIZE (including Head Office, Regional, City and in-store VM staff)
1 - 5
6 - 10
11 - 20
21 - 50
> 50
Remove
Marked as not applicable
1.7)
Who is the PRIMARY VM implementor ?
Store Staff
District / Area Staff
Outsourced to a Partner
Other
Remove
Other
Marked as not applicable
1.8)
What is your annual VM BUDGET?
< $10000
$10000 - $49999
$50000 - $100000
>$100000
Remove
Marked as not applicable
1.9)
Who does the VM team REPORT into?
Operations Head
Marketing Head
CEO
Other
Remove
Other
Marked as not applicable
1.10)
Your PRIMARY VM objective is to increase
Walk-ins
Sell through
Conversion
Cross-sell/ Up-sell
Remove
Marked as not applicable
1.11)
How does your organisation view VM IMPACT on Business (Select one or more options)
Stimulate Sales
Brand Perception
Customer experience
Display Promotions
Remove
Marked as not applicable
1.12)
Your PRIMARY role is:
VM Strategy
VM Design
VM Implementation
Other
Remove
Other
Marked as not applicable
1.13)
How many VM REFRESHES do you rollout in an year?
<10
10 - 19
20 - 40
>40
Remove
Marked as not applicable
1.14)
How many days does it take you to COMPLETE a refresh cycle? (Launch to implementation completion)
< 3
3 - 7
7 - 15
> 15
Remove
Marked as not applicable
1.15)
Do you measure VM IMPACT on SALES?
No
Just once
Sometimes
Every cycle
Not yet, but would want to
Remove
Marked as not applicable
1.16)
To what extent do you believe VM can impact SALES if executed right
< 10%
10 - 20%
20 - 50%
> 50 %
Remove
Marked as not applicable
1.17)
Where do you see the LARGEST opportunity to increase VM impact on Sales?
Better concept design
Better execution
Faster refresh
Stronger reviews
Remove
Marked as not applicable
1.18)
Which of these are your FOCUS areas for the current year? (Select one or more options)
Execute VM faster
Reduce execution Effort
Improve execution quality
Train the team
Increase number of refreshes
Reduce cost
Measure VM impact on sales
Remove
Marked as not applicable
1.19)
How do you see the role of VM changing in an OMNI-CHANNEL world? (Select one or more options)
Stimulate sales
Enable experiential retail
Enable trials
Brand engagement
Remove
Marked as not applicable
1.20)
Which of the following media is your VM strategy INTEGRATED across? (Select one or more options)
Physical stores
Social Media
Company website
E-commerce chanels
Remove
Marked as not applicable
1.21)
Where do you see technology playing a BIGGER role in Visual Merchandising? (Select one or more options)
Insights for design
Creating design concepts
Gadgets or apps for in-store engagement
Implementation support
Remove
Marked as not applicable
1.22)
Which of the following areas are you already LEVERAGING TECHNOLOGIES for? (Select one or more options)
Insights for design
Creating VM concept
Managing implementation
Reviews and Controls
Remove
Marked as not applicable
1.23)
How likely are you to INVEST in technology to improve Visual Merchandising in the next one year? (Select one or more options)
Most definitely
Depends on availability
Depends on affordability
Unlikely
Remove
Marked as not applicable
1.24)
Which technology are you primarily using to GET PICTURES to track quality of VM implementation
E-mail
Messenger (Whatsapp, WeChat etc)
Specialist VM tool
Specialist Audit tool
Custom built tool
Do not get pictures
Remove
Marked as not applicable
1.25)
What impact would you want to achieve by leveraging technology for VM Implementation? (Select one or more options)
Faster execution completion
Improved quality of execution
Reduced cost and effort
Consistent look across
Other
Remove
Other
Marked as not applicable
1.26)
Your name
Answer Here
Remove
Marked as not applicable
1.27)
Your work MAIL ID where we can send you the final report
Enter email address
Remove
Marked as not applicable
Calculate
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OTP Validation
Enter OTP
E-mail OTP
Phone OTP
Submit
Re-Send OTP
Terms and Conditions
Agree and Continue
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